Nicholrank

Offer exclusive specials to the people that follow you via social media.
You can entice your customers to purchase with unique items that can not be found anywhere else. For instance, launch a contest via social media.

It seems practically everyone today has a social media presence.

Why not take advantage of that fact and use social media as a marketing platform? Every day thousands more jump on the Twitter and Facebook bandwagon.

Respond with care to tweets that contain rude or hateful messages.
Everything you tweet is a reflection of your business. It may be tempting to shoot back a sarcastic tweet but, that will harm you in the long run.

Never spam when posting on social media. Posting spam is the quickest way to lose followers and damage you and you companies reputation. Spam posts on Facebook, Twitter, and other social media sites make any legitimate marketing difficult.

Reach out to as many people as possible while developing and implementing your social media marketing strategy.
Even if they don't subscribe or follow your page, they're at least being made aware of your company's presence.